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Campaign Craft

The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition

Campaign Craft( )
Author: Shea, Daniel M.
Burton, Michael J.
Series title:Praeger Series in Political Communication Ser.
ISBN:978-0-275-98903-3
Publication Date:Jan 2006
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Hardback
List Price:AUD $165.95
Book Description:

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques.

With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more...
More Description

Book Details
Pages:256
Detailed Subjects: Political Science / Political Process / Campaigns & Elections
Physical Dimensions (W X L X H):16.053 x 24.232 x 2.489 cm
Book Weight:0.532 Kilograms



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