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How Everything We Believe about Why We Buy Is Wrong

Buy-ology( )
Author: Lindstrom, Martin
Publication Date:Nov 2008
Publisher:Penguin Random House
Book Format:Hardback
List Price:AUD $59.95
Book Description:

Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed...
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Book Details
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):15.7 x 23.9 x 2.3 cm
Book Weight:0.47 Kilograms
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.

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