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Branded Male

Marketing to Men

Branded Male( )
Author: Tungate, Mark
Series title:Kogan Page Ser.
ISBN:978-0-7494-5011-3
Publication Date:Feb 2008
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $66.99
Book Description:

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

Book Details
Pages:256
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):16.299 x 24.1 x 1.999 cm
Book Weight:0.61 Kilograms



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