Branded Male Marketing to Men |
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| Author:
| Tungate, Mark |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-5011-3 |
| Publication Date: | Feb 2008 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | AUD $66.99 |
Book Description:
|
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.