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Branded Beauty

How Marketing Changed the Way We Look

Branded Beauty( )
Author: Tungate, Mark
Series title:Kogan Page Ser.
Publication Date:Oct 2011
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $65.99
Book Description:

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Book Details
Detailed Subjects: Health & Fitness / Beauty & Grooming
Business & Economics / Advertising & Promotion
Reference / Consumer Guides
Physical Dimensions (W X L X H):16.401 x 24.1 x 2.101 cm
Book Weight:0.588 Kilograms

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