BrandChild Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands |
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Author:
| Lindstrom, Martin |
Series title: | Kogan Page Ser. |
ISBN: | 978-0-7494-4284-2 |
Publication Date: | Oct 2004 |
Publisher: | Kogan Page, Limited
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Book Format: | Paperback |
List Price: | AUD $79.00 |
Book Description:
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Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.