An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.
An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.