Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title



Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands

Brandchild( )
Author: Lindstrom, Martin
Seybold, Patricia B.
Lindstrom, Martin
Series title:Kogan Page Ser.
Publication Date:Feb 2003
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $80.00
Book Description:

An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.

Book Details
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):16.599 x 24.1 x 2.4 cm
Book Weight:0.655 Kilograms
Author Biography
Lindstrom, Martin (Author)
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About Why We Buy, Brandwash: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Small Data: The Tiny Clues that Uncover Huge Trends. He is a columnist for Fast Company, Time Magazine, and Harvard Business Review. His work can also be seen on NBC's Today show. He has appeared in a movie documentary and has made other movie and television appearances. In 2009, Time Magazine included him in their list of the top 100 Most Influential People in The World. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency.

Featured Books

The Secrets We Kept
Prescott, Lara
Hardback: $26.95
These Truths
Lepore, Jill
Paperback: $19.95
Northanger Abbey
Austen, Jane
Paperback: $39.99

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.