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Brand Success

How the World's Top 100 Brands Thrive and Survive

Brand Success( )
Author: Haig, Matt
Series title:Kogan Page Ser.
ISBN:978-0-7494-6287-1
Publication Date:May 2011
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $56.99
Book Description:

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

Book Details
Pages:304
Detailed Subjects: Reference / Consumer Guides
Physical Dimensions (W X L X H):14 x 21.501 x 1.501 cm
Book Weight:0.335 Kilograms
Author Biography
Haig, Matt (Author)


Matt Haig was born on July 3, 1975 in Sheffield. He attended the University of Hull where he studied English and History. He has since become a British novelist and journalist. He has authored both fiction and non-fiction for children and adults. His non-fiction title "Reasns to Stay Alive" became a Sunday Times bestseller. His bestselling children's novel, A Boy Called Christrmas is now being adapted for film. His other works include: The Last Family in England, The Dead Fathers Club, Shadow Forest, The Possession of Mr. Cave, How to Stop Time and Runaway Troll.

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