Brand Success How the World's Top 100 Brands Thrive and Survive |
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| Author:
| Haig, Matt |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-6287-1 |
| Publication Date: | May 2011 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $56.99 |
Book Description:
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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.