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Brand Hijack

Marketing Without Marketing

Brand Hijack( )
Author: Wipperfurth, Alex
Publication Date:Aug 2005
Publisher:Penguin Publishing Group
Book Format:Hardback
List Price:AUD $35.00
Book Description:

Brand Hijack offers a practical how-to guide to,marketing that finally engages the marketplace. It,presents an alternative to conventional marketing,wisdom, one that addresses industry crises such as,media saturation, consumer evolution and the,erosion of image marketing. However, following the,book's advice will require some untraditional -,even counterintuitive - steps. This type of,marketing is not for everyone, you must be,confident enough to stop clamouring for control,and learn...
More Description

Book Details
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):16 x 9.4 x 1 cm
Book Weight:0.468 Kilograms

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