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Bottom-Up Marketing

Bottom-Up Marketing( )
Author: Ries, Al
Trout, Jack
ISBN:978-0-07-052733-1
Publication Date:Nov 1988
Publisher:McGraw-Hill Companies, The
Book Format:Hardback
List Price:AUD $70.95
Book Description:

Teachers are supposed to inspire the younger generation to follow their dreams and achieve great things. However, our hero, Nozomu is not that teacher. Nozomu's probably the most depressive man in Japan--so depressive, in fact, that every little setback in life inspires yet another suicide attempt! But then why is being in Nozomu's class such a blast? Is it his quirky and endearing students? The bizarre adventures he leads them on? Or is there something after all to "the Power of...
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Book Details
Pages:240
Detailed Subjects: Business & Economics / Marketing / General
Author Biography
Ries, Al (Author)
John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners.

Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82.

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