Billions Selling to the New Chinese Consumer |
|
| Author:
| Doctoroff, Tom |
| Foreword by:
| Sorrell, Martin |
| ISBN: | 978-1-4039-7663-5 |
| Publication Date: | Mar 2007 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Paperback |
| List Price: | AUD $35.95 |
Book Description:
|
Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.
Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.