Beyond Selling Value |
|
| Author:
| Shonka, Mark
Kosch, Dan |
| Series title: | Kaplan Financial Ser. |
| ISBN: | 978-0-7931-5470-8 |
| Publication Date: | Oct 2002 |
| Publisher: | Kaplan Publishing
|
| Book Format: | Paperback |
| List Price: | AUD $32.99 |
Book Description:
|
Discusses how to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. This book covers from targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision makers who are empowered to buy, and to closing the deal with a powerful presentation.
Discusses how to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. This book covers from targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision makers who are empowered to buy, and to closing the deal with a powerful presentation.