Beans Four Principles for Running a Business in Good Times or Bad |
|
| Author:
| Yerkes, Leslie
Decker, Charles
Nelson, Bob |
| ISBN: | 978-0-7879-6764-2 |
| Publication Date: | Jun 2003 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $40.95 |
Book Description:
|
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process.
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process.