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Aunt Jemima, Uncle Ben, and Rastus

Blacks in Advertising, Yesterday, Today, and Tomorrow

Aunt Jemima, Uncle Ben, and Rastus( )
Author: Foxworth, Marilyn Kern
Series title:Contributions in Afro-American and African Studies
ISBN:978-0-275-95184-9
Publication Date:Jan 1994
Publisher:ABC-CLIO, LLC
Imprint:Greenwood
Book Format:Paperback
List Price:AUD $58.95
Book Description:

This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement,...
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Book Details
Pages:256
Detailed Subjects: Social Science / Cultural & Ethnic Studies / American / African American & Black Studies
Physical Dimensions (W X L X H):15.596 x 23.393 x 1.346 cm
Book Weight:0.364 Kilograms



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