Archaeology Is a Brand! The Meaning of Archaeology in Contemporary Popular Culture |
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| Author:
| Holtorf, Cornelius |
| ISBN: | 978-1-59874-178-0 |
| Publication Date: | May 2007 |
| Publisher: | Left Coast Press, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $119.00 |
Book Description:
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Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.