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Applied Strategic Planning: How to Develop a Plan That Really Works

Applied Strategic Planning: How to Develop a Plan That Really Works( )
Author: Goodstein, Leonard
Pfeiffer, J. William
Nolan, Timothy
ISBN:978-0-07-024020-9
Publication Date:Jun 1993
Publisher:McGraw-Hill Education
Book Format:Hardback
List Price:AUD $72.95
Book Description:

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

  • Emphasis on organizational culture
  • Integration of business and functional plans
  • Performance audits
  • Gap analysis
  • Values clarification
  • ...
    More Description

Book Details
Pages:379
Detailed Subjects: Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):16 x 23.62 x 3.3 cm
Book Weight:0.689 Kilograms



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