Analyzing Media Messages Using Quantitative Content Analysis in Research |
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| Author:
| Riffe, Daniel
Lacy, Stephen
Fico, Frederick G. |
| ISBN: | 978-0-8058-5298-1 |
| Publication Date: | Jun 2005 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Taylor & Francis |
| Book Format: | Paperback |
| List Price: | AUD $95.99 |
Book Description:
|
Analyzing Media Messagesprovides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis
Analyzing Media Messagesprovides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis