Analyzing Media Messages Using Quantitative Content Analysis in Research |
|
| Author:
| Riffe, Daniel
Lacy, Stephen
Fico, Frederick G. |
| ISBN: | 978-0-8058-5297-4 |
| Publication Date: | Jul 2005 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $161.00 |
Book Description:
|
Analyzing Media Messagesprovides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis
Analyzing Media Messagesprovides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis