An American's Guide to Doing Business in India A Practical Guide to Achieving Success in the Indian Market |
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| Author:
| Makar, Eugene M. |
| ISBN: | 978-1-59869-211-2 |
| Publication Date: | Jan 2008 |
| Publisher: | Adams Media Corporation
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| Book Format: | Paperback |
| List Price: | AUD $24.95 |
Book Description:
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India is second only to China as the world's most rapidly growing economy. Gaining a foothold in the Indian market will be lucrative--and challenging. An American's Guide to Doing Business in India helps readers make sound marketing, export, and investment decisions. This authoritative reference guide includes proven tips, tools, and techniques for identifying optimal market-entry strategies, qualifying joint venture partners, screening in-country representation, finding trade and...
More DescriptionIndia is second only to China as the world's most rapidly growing economy. Gaining a foothold in the Indian market will be lucrative--and challenging. An American's Guide to Doing Business in India helps readers make sound marketing, export, and investment decisions. This authoritative reference guide includes proven tips, tools, and techniques for identifying optimal market-entry strategies, qualifying joint venture partners, screening in-country representation, finding trade and investment opportunities, and recognizing key social and cultural differences. AUTHOR: Eugene M. Makar (Edgemont, PA) has worked extensively with Indian entrepreneurs interested in technology transfers of manufacturing technologies and construction techniques and materials from the United States to India. Mr. Makar served as the Environmental Export Consultant to the World Trade Centers Association where he identified Indian and other export-market opportunities for small and medium-sized businesses. He is currently working with an India-based consultancy to identify and facilitate opportunities in India for small and medium U.S. businesses.