Advertising and the Mind of the Consumer What Works, What Doesn't, and Why |
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| Author:
| Sutherland, Max
Sylvester, Alice K. |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-2977-5 |
| Publication Date: | Aug 2000 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $79.00 |
Book Description:
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Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.
Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.