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Advertising and the Mind of the Consumer

What Works, What Doesn't, and Why

Advertising and the Mind of the Consumer( )
Author: Sutherland, Max
Sylvester, Alice K.
Series title:Kogan Page Ser.
ISBN:978-0-7494-2977-5
Publication Date:Aug 2000
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $79.00
Book Description:

Just how does advertising work? Advertising and the Mind of the Consumer takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.

Book Details
Pages:320
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):15.199 x 23 x 2.2 cm
Book Weight:0.574 Kilograms
Author Biography
Sutherland, Max (Author)
Max Sutherland is a psychologist and advertising researcher. He lives in palo Alto, California.

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