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Advertising and Market Power

Advertising and Market Power( )
Author: Comanor, William S.
Wilson, Thomas A.
Foreword by: Caves, Richard E.
Series title:Harvard Economic Studies
ISBN:978-0-674-00580-8
Publication Date:Jan 1974
Publisher:Harvard University Press
Book Format:Hardback
List Price:AUD $66.00
Book Description:

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important...
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Book Details
Pages:256
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):16.4 x 24.1 x 2.301 cm
Book Weight:0.591 Kilograms



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