Advertising Progress American Business and the Rise of Consumer Marketing |
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| Author:
| Laird, Pamela Walker |
| Series title: | Studies in Industry and Society Ser. |
| ISBN: | 978-0-8018-6645-6 |
| Publication Date: | Feb 2001 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Paperback |
| List Price: | AUD $66.99 |
Book Description:
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Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made ......
Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made ......