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Ads to Icons

How Advertising Succeeds in a Multimedia Age

Ads to Icons( )
Author: Springer, Paul
Series title:Kogan Page Ser.
ISBN:978-0-7494-5647-4
Publication Date:Aug 2009
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:AUD $69.99
Book Description:

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.

Book Details
Pages:368
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):17 x 24.399 x 2.499 cm
Book Weight:0.765 Kilograms



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