Adland A Global History of Advertising |
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Author:
| Tungate, Mark |
Series title: | Kogan Page Ser. |
ISBN: | 978-0-7494-4837-0 |
Publication Date: | Jun 2007 |
Publisher: | Kogan Page, Limited
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Book Format: | Hardback |
List Price: | AUD $64.99 |
Book Description:
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Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising landscape.
Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising landscape.