Leonard M Lodish

Leonard M Lodish is the author of "Mediac, an on-Line Media Selection System", "A Dynamic Sales Call Policy Model", "A Media Selection Calculus" and "The Advertising and Promotion Challenge".

Books by Leonard M Lodish

Marketing That Wo...
Lodish, Leonard M.
Hardback:

A Dynamic Sales C...
Lodish, Leonard M.
Hardback: $21.95

A Dynamic Sales C...
Lodish, Leonard M.
Paperback: $10.95

Mediac
Lodish, Leonard M.
Hardback: $19.95