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JeanNol Kapferer

JeanNol Kapferer is the author of "Strategic Brand Management", "Rumors", "The Luxury Strategy" and "Kapferer on Luxury".

Books by JeanNol Kapferer
Rumors
Kapferer, Jean-Noël
Paperback: $46.95
Kapferer on Luxury
Kapferer, Jean-Noël
Hardback: $98.95
Rumors
Kapferer, Jean-Noël
Hardback: $105.00
Kapferer on Luxury
Kapferer, Jean-Noël
Electronic book text: $39.95